Archive for the ‘News’ Category

  • Published in the December 6, 2011 Special Edition of Seattle Business Insight

    by Linda Adams, Marketing Manager
    Impact Washington

     While manufacturing is key to a strong U.S. economy, 90 percent of manufacturers are small and midsize companies that seldom have the resources to compete in an increasingly global economy. As a country, helping manufacturign thrive is one of the best investments we can make in our economy. Many people think that with so much of manufacturing moving offshore, the United States has little choice but to transition into a service economy, but Linda Adams of Impact Washington disagrees. “It’s important to fight to keep those manufacturing jobs becasue they are good jobs,” she writes. “The average salary for a worker in manufacturing is about $55,000, compared to $33,000 for the average service worker.”  Read more.

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  • Published in the April 1990 edition of the Wenatchee Business Journal when Impact Washington VP/COO Nigel Moore was VP of Glico Apple Corporation.  As you’ll see, the advice for successful exporters hasn’t changed much in 20 years.

    by Mike Cassidy


    Nigel Moore tells a story about how to not to succeed in a foreign market.


    “There was a company that set up business in Italy to can corn. Nobody in Italy eats corn because they think it’s pig food. Therefore, after trying like hell, they had to close it down. They didn’t have a market niche.”


    That’s a typical mistake of a lot of foreign companies, jumping into a market which is great in their own country but completely off-base in the foreign market.


    Earning dollars exporting overseas takes more than a good product, said Moore, who is Vice President of the Japanese-owned Glico Apple Corporation in Wenatchee and a consultant on international trade.


    Successful exporting takes a thorough knowledge of each target nation’s market, the right contacts and a willingness to spend now for a profit later…


    A successful exporter can be “any company that has a unique — a niche market — product, not a me-too product,” said Moore. “If you’re trying to sell a widget the Japanese are making or the Koreans are making, it would be pretty tough to compete.”


    During an interview in his Glico office, Moore emphasized the need for proper market research and the importance of making contact with a partner in the target country.


    Telling the story about the failed canned corn venture, Moore said, “Other companies set up business in foreign countries and do a phenomenal amount of business.


    “That’s the difference between selling and marketing. Where you are ramming a product down a customer’s throat and telling him he should be buying it – that’s sales.


    Whereas marketing is going out there and researching the marketplace and establishing what the consumer really wants and then coming back and making a product that matches that need.


    “The emphasis of my talk, particularly about the Japanese, is you have to market to th Japanese, you can’t sell them. I think that goes pretty well much in all of the international markets.”


    The marketing has to be tailored to each country. Moore noted that different areas of the U.S. market call for different approaches.


    Doing business in California versus New York is like doing business in two separate countries. Doing business in the Seattle market is like doing business in a separate country.


    “Doing business in the United States is like doing business in the whole of Europe. You have lots of different types of people, and different types of wants and needs and ways of doing business. And, if somebody wants to do business in Europe, they should look at it from that standpoint — many different countries, many different cultures, many different languages.”


    The biggest problem with the United States businessman, Moore said, is he expects the whole world to speak English.


    “It’s no good.  If he wants to do business in Germany, he’s got to speak German.  Or, he’s got to have a partner in Germany who speaks German. It’s the same in Japan, the same in Russia, the same everywhere. You should not expect your customer to be able to communicate with you in English.


    “I can’t emphasize enough the importance of having partners. Having partners in those other countries using business connections, the right type of distributors, the right type of marketing consultants, in that country that knows the country well.


    Moore said in his own consulting company, he has noticed people come to him after the mistakes have been made. “It’s after they fail that they realize it wasn’t so rosy out there in the marketplace. They found they haven’t done the right market research and they fall flat on their face.


    “When you are trying to launch a new product on the marketplace, you have one chance and one chance only. If you fail, people remember that you tried to put that product out before and it’s even tougher the second time. Sometimes, almost impossible. So, if you’re going to do it, do it right the first time and use the resources that are available…”


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  •  Published in the July 22, 2011 edition of the Vancouver Business Journal

    by Nicholas Shannon Kulmac
    July 22, 2011
    Vancouver Business Journal

    That’s the overall consensus from Donn Bash, inventory manager at Smith-Root Inc., and other participants of a recent Manufacturers Lean Consortium, funded by the Southwest Washington Workforce Development Council (SWWDC) through a state grant.

    The program, a unique 10-day mix of classroom and on-site customized training, featured four participating local manufacturers (Smith-Root, Cadet Manufacturing, CID Bio-science Inc. and Last US Bag Co.) and encompassed a number of topics including: lean manufacturing, computer skills, supervisory training, project management and ISO certification.

    Partnering with SWWDC on the consortium was Clark College, Lower Columbia College and Impact Washington, the state Manufacturing Extension Partnership agency. Instruction was provided by Keith McPhun, director of operations for nLight Photonics.

    “We had been working with some small businesses that couldn’t afford to do customized training on their own,” explained Bonnie Moore, director of business services for the SWWDC. “Customized training for lean can cost anywhere from $35,000 to $80,000 for a manufacturer. So what we ended up doing was designing a consortium for multiple businesses and then coupled it with a grant, thereby reducing the cost.”

    Michelle Giovannozzi, Clark College’s corporate relations manager, said feedback from participating businesses following the consortium has been overwhelmingly positive.

    “The learners found the lean training to be a springboard for improvement,” Giovannozzi wrote in an e-mail to the Vancouver Business Journal. “They learned effective, practical principles that are easy to follow and implement in their respective organizations. They also learned that lean principles not only apply to manufacturing processes; they can be employed in administrative environments as well.”

    Perhaps the most valuable aspect of the lean training experience, according to the participants, was the fact that they spent two days at each company implementing hands-on projects.

    “The proof is in those eight days we spent at other companies,” said Bash. “The results were just amazing. And our management team has been pretty impressed with what they’ve seen. Now they’re planning on having some executive training in lean manufacturing come October. I cannot stress enough how much I enjoyed that class.”

    Bash said Smith-Root has been able to reduce its product repair turnaround time from 14-and-a-half calendar days to just eight days — a result he directly attributes to the lean training.

    “The results from the two days we spent here at Smith-Root have been tremendously beneficial to our customers,” added Bash.

    Will Macia, president of Last US Bag, said his company also witnessed measurable success as a result of the training.

    “In one cell, we were able to take about a 23-24 percent reduction in workforce labor per part,” said Macia. “That’s a very measurable statistic of value. And the great thing is we’ve basically rubber stamped that same process and now we’re applying it to each individual cell within the company.”

    Macia said lean manufacturing is the only direction his company will continue to move toward at this point, calling it “common sense manufacturing.”

    “Lean manufacturing has always been our target and we’ve always practiced it, but never in a formalized way,” Macia explained. “So this training was a wonderful opportunity for us to have experienced leaders to come into our facility and give us hands-on, day-to-day, real world application oat a significantly reduced cost over what we would typically pay a consultancy to do.”

    Given the positive feedback from participants, Moore said the SWWDC plans to continue and sustain this lean training model moving forward so that other local businesses can benefit. Unfortunately, Moore said, grant dollars have dried up, so the agency is trying to get creative about how to do it. However, Giovannozzi said Clark College also has access to state and federal funds, so businesses should not hesitate to inquire.

    “I would love to see more companies get involved in this sort of thing,” said Bash. “I think it’s very valuable.”

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  • Published in the June 12, 2011 edition of the Tri City Herald


    by John Trumbo, Herald Staff Writer
    June 12, 2011
    Tri-City Herald


    Richard Bogert dreams big, hence the 6-inch-tall “DREAM” sign above his desk.


    “I like to say it took me 25 years to be an overnight success,” said Bogert, whose Pasco company, Bogert Group, is growing beyond even his expectations.


    Bogert and his sister, Cathy Bogert, run what, from the outside, looks like a humble machine shop in the Tri-Cities Airport business park next to the rail yards on the north end of Pasco.


    No fancy facade, no manicured landscaping out front, no security badge required for entry.


    There wasn’t even heating and air conditioning in the shop until three years ago.


    Yet inside, the Bogerts have built a national reputation for their hydraulic jacks, specifically for the U.S. military and General Services Administration.


    The company also designs and builds items for airplanes and marine use, and even a heavy-duty bed frame.


    The Army contract was for 108,000 jacks, and the Bogert Group recently won another contract for an even bigger jack with a remote pump that will pump another $1.5 million into the Tri-Cities economy.


    Richard Bogert modestly notes his homegrown business has earned a reputation with the military by providing rapid prototypes, on-time deliveries and solid customer service.


    And he credits all of it to the way his employees pull it all together.


    The shop is nothing less than an innovation kitchen where new ideas are cooked up daily.


    “Everything starts with a dream. You can’t build it if you can’t imagine it,” he said. 


    Richard Bogert may be the boss, but he readily admits the employees are key to the still emerging success story.


    The average age at the shop is well under 30, and many employees are in their first or second jobs, having been hired right out of the classrooms of Columbia Basin College in Pasco.


    “Being aware and awake to possibilities, people here can look around and see opportunities,” Richard Bogert said.


    “A bunch of them came to us as students by day while working part time after classes. It worked out really good for them, and they got the training,” he said.


    “There are some really bright kids here, some real thinkers, and everybody understands innovation,” said Cathy Bogert, who does the financial side of the business.


    Warren Hughs, 25, oversees product development at the facility on Swallow Avenue. He scrunches his long, lanky frame up against a desk in a corner and hovers over a small keyboard, focused on solving problems.


    The handwritten sign on the door to his office, which he shares with marketing clerk Julie Murphy, advises all who enter to consider the culture of the workplace.


    “Warning. ‘Can’t’ is not accepted beyond this point.”


    Hughs said the goal is to find solutions, not admit defeat.


    “I was the second guy hired on in this building,” said Hughs, who is responsible for product testing, some product development and is supervisor of fabrication, welding and machining.


    After five years on the job, Hughs said he has no plans to do anything else.


    “We’re doing something different all the time. I don’t have engineers breathing down my neck saying it has to be perfect. And we’re allowed to go off the reservation a bit to see how to make things better,” he said.


    Hughs, the son of a patent attorney, had been taking classes in welding and machining at CBC when he saw a help wanted ad in the newspaper.


    He called Bogert Group, and one interview later, the job was his.


    Murphy, also recruited from CBC, where she had a job, said the company’s culture really makes the job.


    “You’re given a lot of freedom to participate in the creative process,” she said.


    After three years doing computer-assisted drafting work at Bogert, Andrew Willis didn’t hesitate. “I love this job,” said the 26-year-old Kennewick man and CBC graduate in machine technology. “It’s family.”


    For Nick Schmeck, it really is family. As Bogert’s stepson, Schmeck, 24, literally grew up in the family business.


    I was home-schooled, and part of it was working with him,” Schmeck said. “Back then it was him and Cathy. The company was in our garage. He’d work all day, have dinner, and then go back to the garage to paint the parts he built during the day,” Schmeck said.


    Richard Bogert, who describes himself as a farm boy from Sunnyside “who didn’t take to farming,” either has a knack for hiring creative, imaginative people, or he cultivates it in them early on.


    “We innovate here every day. Not every idea is a ‘Holy Cow’ idea, but we’re constantly trying to make things better, either by saving work time or having a more efficient idea for layout of the work area,” he said.


    Saving time and steps is second nature to Richard Bogert, who spent more than two decades running his two-person family business out of a two-car garage.


    Growing up on a farm taught Richard Bogert what every farmer eventually learns: how to make it work, or make it better. It’s the bailing wire school of engineering, and it led him to the west side to Clover Park Vocational Technical Institute.


    Being a young pilot and graduate of an airframe and powerplant school was followed by several aircraft mechanic jobs in Yakima and Richland.


    Building and fixing airplanes gave Richard Bogert the idea that maybe he could build and sell aircraft parts that were better than original equipment.


    What followed was an extended period of self-imposed self-employment, or as Richard Bogert prefers to put it, “I haven’t had a real job since 1983.”


    A film crew spent several days documenting Bogert Group’s journey for a presentation for the Manufacturing Extension Partnership’s annual convention in Orlando, Florida last month.


    The business got a heavy leg-up to success in 2005 when he connected with the Washington Manufacturing Service, now called Impact Washington, which is paid for by the Washington D.C.-based Manufacturing Extension Partnership.


    Patric Sazama of Impact Washington coached Richard Bogert and gave him assignments to help take what had been a business stuffed into a two-car garage to a manufacturing enterprise with excellent growth potential.


    “Richard values his employees highly. He knows that with us his dreams can come true,” Murphy said.


    The sign above her desk said: “Dream, care, imagine.”


    “We’ve got a lot of great folks here. Instead of being a one-man band, I get to be the conductor and let people make their own music,” Richard Bogert said.


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  • Impact Washington Client Featured in Video Released by Department of Commerce’s Manufacturing Extension Partnership

    FOR IMMEDIATE RELEASE
    June 29, 2011

    MUKILTEO–Impact Washington client, The Bogert Group, was honored at the 2011 National Innovation Conference in Orlando, Florida as a shining example of an American manufacturing success story. A video highlighting the Bogert story, produced by the Manufacturing Extension Partnership (MEP), was introduced at the conference by Roger Kilmer, Director of the MEP, and premiered to over 700 attendees at the conference.

    The video tells the story of an American small manufacturer who continues to grow and thrive thanks to continuous innovation practiced throughout the organization. See the video here: http://www.youtube.com/watch?v=8XtJ-wesc2s&feature=feedu.

    “Since we started working with Impact Washington and the MEP, our business has grown 10,000%,” said Cathy Bogert, CFO/CIO of The Bogert Group. “With the growth came situations we weren’t familiar with, and Impact Washington’s coaching, mentoring and nationwide network of advisers have proven to be invaluable.”

    “The Bogert Group is a great example of what a manufacturer with a culture of innovation can achieve,” said John Vicklund, Impact Washington President. “They have been an ideal client for us because the leadership has adopted the kind of organizational culture that provides a sustained competitive advantage.”

    Impact Washington began working with Bogert back in 2005 when they had two employees and worked out of a two-car garage. Today, Bogert has over 25 employees, and their local supply chain helps account for many more jobs in the Tri-Cities. Impact Washington has been an integral partner with Bogert, helping them achieve their growth by providing coaching, resources and services to get them to the next level.

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  • In Clallam County, the recession forces a rethinking of the economic development model.

    by Manny Frishberg
    April 2009
    Seattle Business Magazine

    In the Incredible Shrinking Economy, the competition among cities for new business development has reached a fever pitch. Communities of every size are outbidding each other with tax incentives and infrastructure projects to attract new enterprises to their locales.

  • Guest Editorial

    January 30, 2009
    Puget Sound Business Journal – by John Vicklund and Rep. Maralyn Chase

    Washington state is home to some of the greatest innovative minds in the country. We have been recognized as such by the Kauffman Foundation, a private nonpartisan research group, which named us as one of the top five states for innovation. That same foundation that also noted that Washington holds the second most patents per capita.

  • As healthcare organizations look for new and improved ways to reduce costs and still offer quality healthcare, many are turning to the Toyota Production System of doing business. Rather than focusing on cutting personnel and assets, “lean Healthcare” looks to improve patient satisfaction through improved actions and processes.


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