WHEN: October 15-17, 2012
WHERE: TBD
COST: $995 per person
REGISTER: Early bird registration (3 for the price of 2) will be open in January 2012 and will continue through March 31, 2012.
THREE INTENSIVE DAYS THAT WILL CHANGE THE WAY YOU DO BUSINESS
To learn what Innovation Engineering can mean for the success of your business, check out this video on Innovation_Engineering.
FACT: Companies pursuing innovation as their core strategy realize 50 to 100% higher profit margins than those who pursue “low cost, high quality, fast delivery, or voice of the customer” as their business strategy.
Start Leading Forward
In the global marketplace, the “best efforts” of management are not good enough. Leaders must provide proactive leadership of their company’s innovation system. As leaders of your companies, you need to be spending over half your time and energy developing the products, services, customers and markets of the future. Your direct reports need to be leading your people in day-to-day business. You must “force” space by pushing your thinking into the future rather than focus solely on current business issues. We must all start leading foward today!
More Profitable Products and Services
Innovation Engineering teaches business leaders a systematic approach to leading profitable growth through innovation. Learn how to CREATE, COMMUNICATE and COMMERCIALIZE meaningfully unique ideas and products. It is about commercializing ideas for new business models and more profitable customers and markets to achive an ORDER OF MAGNITUDE improvement. At Procter & Gamble, Innovation Engineering methods delivered ideas to market 4X more of the time, with 10% of the staffing and cost.
The Innovation Engineering Leadership Retreat is based on a first of its kind program at the University of Maine that teaches students how to successfully lead innovation. Developed and taught by Doug Hall, founder and CEO of Eureka! Ranch, the Innovation Engineering Leadership Retreat will teach you and your team how to create, communicate and commercialize meaningfully unique ideas for more profitable products and services for you and your business.
CREATE
How to lead the CREATION of ideas for more profitable products & services
- Stimulus Mining – Tech Mining, Trend Mining, Market Mining, Insight Mining
- Creativity – Classic Creativity, Logical Creativity, Industrial Strength Inventing, Out of the Box Inventing
- Leveraging Diversity of Thought – Group Diversity, Frame of Reference, Deconstruction, Forced Association
- Driving Out Fear – Data-Driven Decisions, Rapid Cycles of Learning, Focus on Customers, Meaningful Ideas
COMMUNICATE
How to lead the COMMUNICATION of ideas to customers, investors & partners more efficiently and effectively
- Meaningful Uniqueness
- Transforming Features to Customer Benefits
- The Six Strategies for Adding Credibility
- Enhancing Value wtih Overt/Numeric Benefits
- Accelerating Awareness with “12 Year Old Level” Clarity
- Focus, Focus, Focus on Your Final Decision Makers
COMMERCIALIZE
How to lead the COMMERCIALIZATION of more profitable innovations to market faster, cheaper and more successfully
- “Fail Fast, Fail Cheap” Learning Culture
- Open Innovation Collaboration
- Death Threat Focused Action Planning
- Early Stage Forecasting to Reduce Risk
- Simultaneous Engineering of the Product, Customer Promise & Profit Formula
- Management as “Success Coach” not “Command & Control”
- Monthly “Yes, No, Yes but Change” Meetings on Every Project
