ExporTech: When You’re Ready to Go Global
Sessions in 2012:
Skagit County – June 19, July 17, August 21
Walla Walla (wine industry specific) – June 21, July 19, August 23
Vancouver – September 20, October 11, November 8
Spokane (free trade countries) – October 9, November 6, December 11
Cost: $1995 per company (includes one-day Jumpstart and three-day ExportTech program for up to 3 people, all meals and books)
Subsidies are available in 2012 for Washington companies through the CERB Export Grant program.
Information and registration: Contact Linda Adams – (425) 438-1146 x107
ExporTech: When You’re Serious About Building Export into your Strategic Plan
The ExporTech program is an export acceleration system for achieving profitable growth.
- Do you believe your product has international sales potential but don’t know how to get started?
- Have you received international inquiries, but haven’t fully capitalized on them to generate significant sales growth?
- Would you like to shift from a reactive to a proactive approach to expanding international sales?
ExporTech can drive international sales today. Companies that have gone through the ExporTech program report significant impacts to their bottom lines:
- The average participant increases sales by nearly $170,000.
- Many companies generate export sales within 3-6 months of completing the program, and some have negotiated sales before the program’s final session.
- The program saves the average company over 120 hours of labor time by navigating them through the international growth process.
All of these sales increases and cost savings yield an impressive ROI for participating companies. The estimated average gain in operating margin is 10X the typical investment of staff labor time and program fees.
How does ExporTech work?
The ExporTech system has several hallmarks.
- The process assists companies to develop a simple, actionable international growth plan – based on a series of carefully designed tools and templates.
- We connect participants with a wide range of reputable international business experts who help them navigate the export process.
- The program involves a unique combination of group work, individual work, and personal coaching that allows companies to extract information that is critical to their export success.
- During group sessions, experts are selected based on the specific needs of the participants, to educate the entire group and provide one-on-one consultations.
- Planning exercises and peer discussions are employed to help executives apply knowledge to their own companies.
- In the final group session, each company’s plan will be reviewed and vetted by a panel of experienced international businesspeople, to help them avoid costly mistakes and see new opportunities.
- Each company is assigned an experienced coach to provide focused, one-on-one support in the development and execution of their plans.
- Each three-session program is limited to six to eight companies to ensure quality, personalized service and attention to each company.
What is required?
Companies participate in three one-day group sessions scheduled over a three-month period. In between each company works on the development and implementation of their international growth plan with the support of a coach.
SESSION 1: Export Strategy and Best Practices
The Big Picture
Successful Export Strategies
Best Practices
Plan Template
Individual Coaching on Markets, Logistics, Capacity, Resources
Between Sessions – Market Research, Target Market Selection, Strategy
SESSION 2: Mechanics of Exporting
Custom Agenda Based on Companies’ Needs
Financing
Rep & Distributor Partners
Export Controls
Legal Issues
Intellectual Property
Culture
Between Sessions – Plan Development, Concrete Strategies to Go to Market
SESSION 3: Export Growth Plan Presentations
Panel Review of Company Plans with Expert Feedback and Coaching
Action Plan for Going to Market
