Carol is a highly analytical and creative marketing executive with 20 years of diversified experience in identifying strategic market opportunities and executing unbeatable integrated marketing plans for B2C and B2B brands. She’s led the development of critical consumer insight and innovative marketing programs for manufacturing companies in the Outdoor, Coffee and Pet Industries. Her solid market research background is a springboard to how she’s helped companies reposition themselves, evaluate customer segments and enhance go-to-market strategies. She knows how to help companies evaluate and allocate resources to the programs that help a business thrive and grow. Prior to leading in-house marketing teams, she helped PNW companies such as Microsoft, Starbucks Coffee Company, Nike, Inc. Holland America Line, Alaska Airlines, Weyerhaeuser, Tree Top, and many more yield the insights they needed to make smart investments, develop their products and launch successful communication and marketing campaigns.