Impact Washington announces that marketing executive Carol Blayden has joined the company as Marketing & Communications Manager. In this newly created role, Blayden will oversee all marketing strategy and execution for Impact Washington.

“We are excited to add Carol to our management team as we continue to grow our capabilities to deliver full-service assistance to the manufacturers in Washington State.” Said Deloit R. Wolfe Jr, Interim President and Center Director of Impact Washington. “Carol brings deep marketing experience and unique cross-functional and strategic perspective that will be invaluable in supporting our growth goals and desires to provide thought leadership on the future of manufacturing in Washington State.”

“I’m excited to start this new opportunity and look forward to working with the team to further the mission and build upon the organization’s comprehensive service offerings,” said Blayden. “I am fortunate to join such a passionate, seasoned team of professionals whose mission is to improve manufacturing in Washington State to make these businesses better and more globally competitive.”

Blayden’s hiring is part of a broader initiative by Impact Washington to focus on the future of manufacturing, increase overall brand awareness and achieve growth in demand areas such as compliance with regulatory requirements in food safety, new manufacturing technologies such as automation/robotics, facility layouts/improvements, product development, and human performance.

Impact Washington has provided consulting services to over 1,500 manufacturers throughout Washington State.